New Campaign Reminds People to BlueBin Their Recyclables

OCRRA’s new education campaign, which debuted in March of 2007, focuses on the well known Blue Bin, and its ties to residential and commercial usage.

OCRRA’s newest public education campaign features the catchy tag “BlueBinit.” The phrase “BlueBinit” encourages people do exactly that with their recyclable materials – put them in their Blue Bin. The campaign centers on actual items that people are less likely to recycle, according to OCRRA’s statistics, items such as magazines, newspapers, and junkmail.

By directly displaying what to recycle in the ads, OCRRA hopes to clearly illustrate just what it means to “BlueBinit” and follow proper recycling procedures. Andy Brigham, OCRRA spokesperson, stated, “I’m truly looking forward to doing something different to promote OCRRA and spread recycling awareness. We’ve had enormous success in the past and are anticipating even more in upcoming months.”

OCRRA is gaining momentum in its quest to clarify and eliminate any recycling confusion for the people of Onondaga County by working closely with Syracuse-based advertising agency, ABC Creative Group, who helped develop the new campaign.

Owner of ABC Creative Group, Travis Bort says, “A lot of people know of the Blue Bin, but they don’t realize that OCRRA is the main organization fueling this movement and supporting Onondaga County as the principle source for recycling information.” The new campaign will establish www.OCRRA.org as the ultimate source for recycling information ranging from business to household use, with “BlueBinit” as the call to action. Helpful information pertaining to any issues related to recycling and resource recovery can be found on the website. Besides on the web, recycling awareness will be spread via Reference Sheets delivered to homes and businesses in the community outlining recyclable items.

OCRRA ignited the recycling revolution in the 1990s with “Operation Separation” and has been providing Onondaga County with sound environmental solutions since then. Through its new innovative education campaign, “Bluebinit”, OCRRA aims to successfully boost Onondaga County’s recycling effort and establish their website as the primary source for recycling information.

Download new BlueBinit advertisements, radio commercials, and logos!